FRUiTS Children's Clothing also brings you the latest in Japanese children's fashion. In sharp and beautiful contrast to the traditional style of Japan, is the modern and cutting edge audacity of the modern Japanese fashion scene.  

In our hand selected range of modern Japanese children's clothing we aim to bring you tomorrow's style today.  Children are about having fun, exploring and trying something new, and it is exactly this adventurous spirit that we would like to encourage with our modern range of clothes.  Our modern range is so progressive that your children will be looking through photo albums of their childhood when they decide what to wear for their 21st Birthday.  Straight from the streets and subways of Tokyo & Osaka we hope you enjoy our modern range of Children's Clothing.

In the world of consumer culture, items such as children's clothing are easily discarded.  The constant effort to keep up with our own ambitions & desires are exhausting.  We just want our kids to have fun (and look cool doing it, which by the way will happen whether you buy our clothes or not!)

In our Vintage Collection, we have gathered a wide variety of unique and interesting clothes that we love, with the hope of finding them a new home.

We would like to think that all of our clothes,  Traditional, Modern, or Vintage will find a place in the 'hand-me-down' traditions that are the unique cultural microcosms of each and every family.  The emphasis is on quality and style.  

Its simple.

Good Quality + Stylish Clothes = FRUiTS Vintage

All of our vintage clothes are in excellent condition, they are ready for anything your children can throw at them.  

They are also truly unique, many of them you will not find anywhere else.  This gives you the confidence to know that what you are buying will not just be an imitation of the people next door (although they may ask to borrow it when their children are the right size!)

What we are trying to encourage with our Vintage clothing line, is an attitude towards style.  This attitude is informed by our Modern and Traditional ranges of clothing.  This means that we have looked back (to the traditions of the past), looked forward (to the visions for the modern world) and found something right in front of us that 'still has it'.

What is "it"? It is the potential of clothes to be stylish, the emphasis on style means that if it fits well, feels comfortable, and looks good, your children can develop the confidence to wear it with style.

On a basic level, this kind of style is important, because without appreciation of past traditions and values, as well as visions and ideas for the future of the modern world, we have nothing to offer our children.

We are passionate about supporting ecological and sustainable living, because it is our responsibility as individuals and in particular as fellow parents.  

To this end, we encourage you to fully enjoy any clothes you buy with us (or any one else for that matter), and to recycle them for future generations.

We hope that you will find something for your loved ones from our collection...